I'm Warren Cole. I run WarCoTech out of a Detroit shop on Tacoma Street. Before I touched a keyboard for a living, I spent three decades on job sites — and that's the only reason this company exists.
I kept watching the wrong guy win the bid. The site he had was prettier. The site only.
For thirty years I worked in and around the trades. Framing, finish work, running crews, taking the calls when something needed fixing on someone else's job. I'd seen good contractors lose work to less-skilled competition over and over — not because the work was worse, but because the website looked better.
That bothered me. A homeowner picks the company whose site loads fast, answers their question, and has a clear "call now" button. Doesn't matter that the other guy's craftsmanship was twice as good.
So I learned to build websites. Then I learned to build websites specifically for contractors — because the off-the-shelf templates, the agencies, the freelancers — they didn't get it. They'd write "we deliver excellence" instead of "24-hour emergency service." They'd put a stock photo of a beach on a roofer's homepage.
That's what WarCoTech is. Websites built by a tradesman, for tradesmen. One person — me — handles the whole thing from kickoff to launch.
The number I quote is the number you pay. Period. No "scope creep" billing, no "well that's a custom feature" upcharge in the middle. If I missed something in the quote, that's on me — not you.
Domain, hosting, code, content — all in your name from day one. If you ever want to move it or hire someone else, you can. No lock-in. No leverage games.
You shouldn't have to write your own marketing copy after a 12-hour day on the truck. I'll get on a call, hear how you talk about the work, and write it the way you'd say it.
If a site takes more than 3 seconds to load, half your customers are already gone. Every WarCoTech build is mobile-first, optimized, and tested before it ships.
Easiest way is to call. I answer my own phone — no gatekeepers, no voicemail tag. If I don't pick up, I'm on a job; leave a message and I'll call back.
Or hit the quote form.
Tell me about your trade and what you're trying to fix. I'll get back to you within one business day with a real timeline and a real number.
REQUEST A QUOTE